Established in 1981, Business Equipment Co. SAL is a customer-oriented company that provides professional services in the distribution and support of Copiers, Facsimiles, Scanners, Laser Printers and Digital Duplicators. The Company's focus is to provide its customers with enhanced technology at affordable prices.

Business Equipment Co. employs a team of factory-trained specialists to support the products we supply. This support service is available 6 days a week, 8 hours a day, to respond to customer's maintenance calls and service within a maximum of 6 working hours.

Business Equipment Co. who is a member of the Asseily Group of companies, is the exclusive distributor in Lebanon for RICOH COMPANY LTD, a worldwide leader in the manufacturing of Digital Copiers, Facsimiles, Laser printers, DVD+R/RW, Digital Cameras and Digital Stencil Duplicators.

Ricoh holds the most prestigious quality and high performance awards for its products internationally, most important of which are the various ISO and other notable certificates.


  Dora Highway
Makyn Bldg. 7th Floor
P.O. Box: 165899 Beirut – Lebanon